NBA Player Jaylen Brown Launched His Own Sneaker Brand

Sep 24, 2024; Boston, MA, USA; Boston Celtics guard Jaylen Brown (7) talks to reporters during media day at Auerbach Center. Mandatory Credit: David Butler II-Imagn Images

Boston Celtics player Jaylen Brown is launching a new performance brand that includes a flagship sneaker. The independent brand 741 will bring together “advanced technology and minimalist design.”

The reigning NBA Finals MVP is the latest baller to create his own signature shoe line as part of the ongoing wave of athlete empowerment that stretches across fashion, culture, media and business. Brown says he turned down more than $50 million from major shoe companies to create 741, where he will have full ownership and creative control.

Boston Celtics guard Jaylen Brown wore his new 741 performance sneakers during the first day of training camp at the Auerbach Center on Wednesday.Danielle Parhizkaran/Globe Staff

He explained that the numbers hold both personal and spiritual meanings for him.

“741 is more than just a sneaker brand, it’s a statement about independence, creativity, and ownership,” Brown said in a release.

People can get their hands on the new sneakers starting on Oct. 22 online and at select retailers. Pre-orders are available now at 741performance.com.