Roc Nation Launches Platform For Independent Artists

Photo: Roc Nation Distribution website

Roc Nation announced the launch of a new platform to empower the voices of independent artists. Roc Nation Distribution promises to maximize independent global audience reach, strengthen their fanbases, and unlock new business opportunities by offering tools, services and resources in a centralized hub.

According to Roc Nation Distribution, access will be granted to “unparalleled streaming analytics, real-time audience and social media insights, seamless music, and video distribution to 200+ platforms.” Insight into royalty payments, publishing administration, and more will also be included.

“The introduction of this new dashboard will be a game-changer for independent artists releasing music with Roc Nation Distribution,” said Roc Nation Distribution President Krystian Santini in a statement. “It’s a one-stop shop that will enable artists to receive a holistic understanding of their followers, so they can build impactful strategies and broaden their music’s reach without financial barriers. This dashboard is democratizing access to tools and information historically reserved for the very few established label superstars. Our technology is uniquely ours and sets a new standard with no equivalent in today’s music industry.”

There are no upfront costs or subscription fees to use the platform, according to the website.The dashboard uses social media sites like Instagram, TikTok, and Facebook to analyze mentions, identify influential accounts, filter detailed audience demographics, and more.