A$AP Rocky Covers January Rent In Childhood Neighborhood

Photo Courtesy of Ray-Ban

Harlem native A$AP Rocky was in the holiday spirit and decided to give back to his childhood neighborhood. The rapper has teamed up with Bilt for a “Rent Free” campaign to celebrate the upcoming release of his fourth studio album, DON’T BE DUMB.

The collaboration launched in December of 2025 with an exclusive vinyl being available to members through a special pre-order on Bilt's app and website. Along with the vinyl release, Bilt is also featuring A$AP Rocky in a special edition of its monthly game show, "Rent Free” where Rocky is a contestant, offering Bilt Members nationwide the chance to win free rent payments of up to $2,500.

In addition to having rent paid, the top 10 winners will also receive signed editions of the exclusive vinyl with hundreds of additional members earning bonus Bilt Points. Bilt is also making a donation to a Harlem building where Rocky spent his teen years by covering January 2026 rent for all tenants in the building.

“For me, it’s always been about your community and neighborhood. Harlem made me who I am, from uptown to downtown, and that connection to place is everything,” says A$AP Rocky. “When Bilt said they wanted to cover rent for everyone in the same building where I grew up, that hit different. That’s not just business, that’s understanding what community really means. This vinyl is my love letter to New York, and being able to give back to the exact place that raised me while helping people across the country with their rent is the kind of partnership that actually matters.”

The collaboration marks a moment for the company and Rocky as he helped celebrate Bilt’s launch at the very beginning.