Cardi B Expands Hair Products To Local NYC Beauty Supply Stores and Beyond
You may be able to buy Cardi B's hair care line in a store near you. After launching her hair care Grow-Good exclusively online this past spring, she has decided to bring it full circle.
Instead of the usual launch in stores like Sephora and Ulta, the rapper chose select beauty stores around NYC with prices ranging from $14.99 to $19.99.
“Growing up in the Bronx, the beauty supply store was a big part of my life. It reminds me of where I come from, so it made sense for Grow-Good to start there. Before we go everywhere else, I wanted to start at home,” Cardi B shared in an email interview with theGrio. “I know what those beauty supply stores mean to the community because I grew up going to them. I want Grow-Good to be part of that culture.”
The products are also available at Texture Beauty Supply in Atlanta, LA Beauty Club in Los Angeles, and select beauty supply stores in Houston and Chicago.
Cardi B says independent stores will remain a priority due to both their accessibility and the deep ties to communities.
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