Kai Cenat Announces New Clothing Brand In YouTube Video
- Tiffany Rigby
- Jan 16
- 1 min read
On January 13, Twitch streamer Kai Cenat uploaded a 23-minute YouTube video titled "I Quit". However, the film serves as a deeper announcement, as it revealed the launch of his new clothing line called Vivet.
“I feel like sometimes, people need to self-reflect and take a step back from the broad perspective of what their life has been,” he said. “I believe that there is more to the world than is much greater than myself. The energy and passion to want to do more and create is within me. That’s why I quit.”
He continued with a statement about thinking in his head of his goals he wants to achieve and not achieving them because he is only known for one thing. The streamer also talked in the video about how he also has quit overthinking.
The video goes on to show Cenat traveling to Italy, and showing the process of sewing and creating denim. His video announcement comes weeks after he spoke out about his mental health.
The full video of his announcement can be seem below:
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