Timbaland Launches AI Record Label

(Credits: Collision Conf / Stage Zero)

Timbaland is making changes in the music industry with his latest venture. The producer/artist has decided to go the way of AI as he has signed two AI artists to his new AI label called Stage Zero.

The company launched with its first AI artist, TaTa, according to a press release on Thursday (June 5). The producer known for his work with Jay-Z, Missy Elliott, and Justin Timberlake, co-founded Stage Zero alongside creative partner Zayd Portillo and film producer Rocky Mudaliar.

Mudaliar told Rolling Stone, ”Ultimately what Tim’s here to do is to pioneer a new genre of music — A-pop, artificial pop.” TaTa is set to release a debut single soon, supported by social media pages and music videos created with AI tools.

TaTa’s music will be the work of both humans and the AI music platform, Suno. According to officials, Timbaland uploads demos to Suno, then extrapolates them and inserts human-written lyrics. Timbaland is no stranger to using AI and even made an AI-generated Biggie Smalls track in 2023.